President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Generational Training

Generational training is not just about business training. It is also a training program for employees to become good human beings at all times. This way, they will be able to adapt well in any situation they may encounter in their lives.

A lot of companies have been doing Generational training in the past few years. In fact, it is now a part of corporate training. This training is a means of ensuring that employees are able to maintain good relationships with each other and work well together as a team. For this reason, it has become a main staple of many businesses.

But what is it all about? Basically, when you join an organization, there is a generation of people who will be working for you. These are your young employees who started working with you at the same time you were making your product or service. After a few years, they are your experienced workers. And after several more years, they are your middle-aged workers who are running your company.

Because of this long lasting cycle of workers, the generation of employees continues to grow as long as your company operates. It can even go on for generations. And since your company is responsible for the individuals from generation to generation, training is very important. It helps them to develop their work ethics and improve their performance in all areas of work.

But since these employees have been with you for so many years, there is a tendency that they might feel the same way as you do about things. And because of their experiences, there are bound to be some problems. So instead of teaching them how to work together with other employees, you need to train them to be able to work independently. You can do this through Generational training. But where should you start?

The first place to start is with your superiors or top management. These are the people who know your company best. Since they are the ones who raise your expectations, they will be the most likely to know how you should develop the next generation of workers. You should present them with a plan, a goal, and some instructions for the generation of the future. After this, it is up to them to make sure that the plan will be implemented.

The employees, on the other hand, have to understand what you want them to do. They must also be guided on how to accomplish the company's goal. Through this, they will be motivated to do their best and to contribute to the company. They will also be able to understand the direction that the company is going in, thus allowing them to work accordingly. By presenting them with a clear and concise picture, your Generational training will have worked.

Aside from this, you can also have outside help from external studies about training. This will ensure that the training that you will do will be effective for the entire company, not just a specific division within it. Your research will show that the results are really promising when it comes to employee motivation. With the help of this training, your employees will be more eager to work for you, even if they know that there are no immediate changes that they can see. This kind of training also strengthens their work ethic, allowing them to go on with what they feel is best for the company.

Generational training is beneficial because it promotes communication. It does not only teach the skills that your employees need to know. It also teaches them how to manage their time, as well as how to communicate properly with each other. This will create a better work environment for all parties, including your employees.

Training and development programs also build a strong foundation for your company. Your employees will be more dedicated to their jobs once they have this foundation. They will also realize that their work affects the company, as well as the people in it. Because they know that their actions are important, they might show their appreciation in a way that they never did before. This could be as simple as giving an extra thank you gift to an employee on his/her birthday, or by making the employees work harder.

Finally, with generation training, you can expect positive results in terms of employee retention. As mentioned earlier, this kind of training instills motivation in your employees, which causes them to want to stay with your company for a longer period of time. You also have an increased retention rate when you have qualified and competent employees. Generation training is therefore very important if you want to reap the benefits of your hard work in building your business.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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